Stories With Traction #192: Magic, Marketing, and Inside-Out Growth
Mar 17, 2026
41:19
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with marketing advisor Tim Parkin to unpack what magicians and great marketers have in common: the ability to capture attention, control focus, and follow a repeatable process to create results.
Tim shares how a childhood love of magic and an early career in software development led him to a process-driven marketing approach that most leaders never use. They dive into why so many executives cling to “safe” tactics, how AI is quietly homogenizing brands, and why the fastest growth almost always comes from the inside out rather than from chasing the next shiny tactic.