Contractor Evolution 237. The #1 Mistake Contractors Make With Coaching - Brendon Toyne
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Sep 17, 2025 Brendon Toyne, the Head of Sales at Breakthrough Academy, shares invaluable insights from his extensive experience working with contractors. He discusses the booming popularity of business coaching and how to navigate the myriad of options available. Key topics include the differences between coaching and consulting, the importance of commitment and mindset for success, and tips on choosing the right coach. Brendon emphasizes the need for personal readiness and a good cultural fit to ensure a productive coaching relationship.
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Coaching Calls Can Get Very Personal
- Brendon has taken 1099 assessment calls and seen extreme situations like partners threatening divorce on calls.
- Coaches often encounter tears and deeply personal issues in business conversations.
Get Problem-Aware First
- Become problem-aware before hiring: dig toward the root cause you want fixed.
- Use discovery conversations to refine whether the issue is sales, operations, finance, or relationships.
Define Success Before You Start
- Define what success means personally and for your business before starting coaching.
- Use that vision to prioritize recommendations and avoid implementing unfocused changes.
