Episode 104: Marketers … ‘What will your legacy be?’ Sangeeta Waldron, Author, Founder, Serendipity PR and Media

If legacy is defined by the choices we make today, how can Marketers and communicators reframe "business as usual" to align with planetary survival before it’s too late?

In this episode of Can Marketing Save the Planet? we welcome back Sangeeta Waldron, a communications expert, three times published author, and Founder of Serendipity PR and Media.

Sangeeta discusses her latest book, ‘What Will Your Legacy Be?’ - expanding on her previous book by reaching a broader audience beyond the business and PR world. It’s a book that is so easy to get lost in and a wonderful, empowering hope filled read - reminding us just how much collective climate action is taking place across the world by people from all walks of life.

The book features 36 global conversations with scientists, indigenous leaders, business professionals and activists all working toward meaningful environmental change.

Sangeeta shares her learnings from her research and writing journey and the moment she realised what she was creating was a book of hope. She tells us, "if you don’t have hope, how will you change anything? If you just give up with despair, you’re not going to make change."

This ethos drives her book, emphasising the power of storytelling in raising awareness and letting people know that they too can take action. Sangeeta explains that a big takeaway from the book was, it made her realise that legacy starts young - the point when you make begin making choices, she shares, “legacy is no longer what we're thinking about as we get older, legacy is now as young as the age of 14, once you can make your own informed choices in what you're buying and doing, that's your legacy, because that is now connected to your carbon footprint.”

We discuss many areas in this episode - from the hidden climate cost of war, where conflicts disrupt weather patterns and food systems, to nature’s intelligence and how ecosystems thrive on balance, a principle humans have ignored. We dive into the important role of local journalism in educating and empowering community action, and how businesses must adapt for example, seasonal marketing and supply chains need climate-conscious strategies, yet, these aren’t currently happening.

Sangeeta also shares her transformative experience with Al Gore’s Climate Reality Project, underscoring the need for global collaboration. Despite political and corporate resistance, she remains hopeful, urging communicators to speak boldly about the climate crisis. Reflecting on her mission, she explains, "I wrote this book not for the converted, but for those who have no idea, or maybe aren’t even interested - because the climate crisis is interconnected with everything."

Tune in as we talk to Sangeeta about:

• How we should learn from indigenous wisdom, where sustainable practices are rooted in reciprocity, something that can guide modern solutions.

• The critical role of local media and their position and responsibility to inform, tell the truth and build community resilience.

• The need for strategic thinking when it comes to marketing in today’s operating environment, we can’t just keep doing what we’re doing.

• How we need conversations which spark change (beyond the echo chamber), and create ripples of action.

• How everyone has the opportunity to make changes and take action – one person can do so much.

For more information, connect with Sangeeta via LinkedIn - and her book can be found globally, in all good bookshops and online, via booksellers. Link here:

For more information about Al Gore’s Climate Reality Project - Link here:

Enjoy - and if you love the podcast, share with your friends, family and colleagues.

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