Social media is for everyone and everything but how do you harness it to put your business and your narrative out there amid all the noise? Claressa Monteiro speaks with Alvina Soh, social media editor at The Business Times to find out.

Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media, discuss the modern news industry from their insider's perspective.

Highlights of the conversation:

01:31 What is BT's social media strategy

06:65 The importance of data analytics

11:18 is loyalty building possible with social media

15:07 Plans for 2024

Hosted by: Claressa Monteiro (claremb@sph.com.sg)

With Alvina Soh, social media editor, The Business Times

Edited by: Claressa Monteiro

Recording engineer: Joann Chai Pei Chieh

Produced by: BT Podcasts, The Business Times, SPH Media

---

Follow BT podcasts:

Channel: bt.sg/pcOM

Apple Podcasts: bt.sg/pcAP

Spotify: bt.sg/pcSP

Google Podcasts: bt.sg/pcGO

Website: bt.sg/podcasts

Feedback to: btpodcasts@sph.com.sg

Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.

---

Discover more BT podcast series:

BT Money Hacks: bt.sg/btmoneyhacks

BT Mark To Market: bt.sg/btmark2mkt

PropertyBT: bt.sg/btpropertybt

WealthBT: bt.sg/btwealthbt

BT Market Focus: bt.sg/btmktfocus

BT Branded Podcasts at: bt.sg/brpod

BT Lens On: bt.sg/btlenson

See omnystudio.com/listener for privacy information.

S1E7: News at your fingertips with social media: Editors Talk (Ep 7)