Episode 368: Nurture Your Business: Is Your Content Calendar Actually Hurting Your Business?

Many of us spend a lot of time in social media, but we don't actually know what we're getting from it. As a result, the content we put out ends up achieving very little or nothing. What are two of the biggest mistakes people make with their content calendars? How can our content calendars actually lose us business and money? On this episode, I talk about how to actually make our content calendars help our marketing efforts— not hinder them.

It's better to post less, guide people the right way, and position yourself the right way than to just put out a lot of stuff for the sake of consistency of content. -Dana Malstaff

3 Things We Learned From This Episode

• Just putting a lot of content out there can confuse the market. They end up not knowing what to come to us for. Our content has to position us to show our expertise and point of view.
• If you're sending your audience to other people's blog posts and that person has a great opt-in, you're only helping them make money (unless you're part of their affiliate program).
• If parts of our sales pages became part of our content calendars, we would be sharing what we do and how we solve problems.

Our content calendars must not be taken lightly. It's not just about putting out as much content as possible. It's about having a structure and a strategy to reveal our point of view and establish ourselves as a worthy solution to the problems we're trying to solve. A content calendar that's too general won't get you half as far as a content calendar that is really specific and strategic about where we want to drive people.