Ep. 97: The Alumni Magazine Makeover: What Modern Audiences Really Want

Jaime Hunt is joined by Clara Schwager, Director of Institutional and Advancement Marketing at Johnson & Wales University, for a much-needed conversation on the evolution of alumni magazines. Clara shares the behind-the-scenes story of a major redesign of JWU’s alumni magazine—one that transforms the publication from a static print piece into a dynamic, multi-channel storytelling engine. If you're still treating your alumni magazine like a mailbox-only moment, this is your wake-up call.

Guest Name: Clara Schwager, Director of Institutional and Advancement Marketing at Johnson & Wales University

Guest Social: https://www.linkedin.com/in/clara-schwager/

Guest Bio: Clara Schwager is the Director of Institutional & Advancement Marketing at Johnson & Wales University and a strategic higher education marketing and communications leader committed to the transformative impact of education on individuals and communities. She specializes in crafting narratives that advance institutional priorities, strengthen brand reputation, and inspire connection.

With 15 years of experience across higher education, agency, nonprofit, and corporate environments, Clara brings deep expertise in developing and executing strategic marketing campaigns. A creative and playful thinker, she excels at leading cross-functional teams, bridging organizational silos, and building marketing and communications initiatives that expand institutional reach and impact.

When she's not hunched over the keyboard, she's trying her best at Olympic and Power weightlifting.

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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

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