Starting a Record Label in 2026 - "Releasing New Music" - Part 5

You should download my free TOOLKIT for new record labels... http://otherrecordlabels.com/toolkit

Thanks to LANDR for sponsoring this episode. landr.com/otherrecordlabels

In Episode 5 of How to Start a Record Label This Year, Scott walks through what actually happens when you’re ready to release music—and how to do it in a way that gives your record the best possible chance to succeed.

From choosing the right release date to working backward months in advance, this episode breaks down the practical realities of releasing music today, especially if you’re dealing with physical formats, digital distribution, and limited time and resources.

In this episode, you’ll learn:

• How to choose a release date that serves the music (not just the calendar)

• Why working backward from release day is essential—especially for vinyl and physical formats

• What assets you need before release day (artwork, photos, videos, press materials, instrumentals)

• How pre-release singles, preorders, and promotion fit into a release timeline

• Why release day is not the finish line—and how to think about the long tail of your music