Mobile Dev Memo Podcast Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister)
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Nov 6, 2024 Paul Bannister, Chief Strategy Officer at Raptive, delves into the implications of Google's AI Overviews for web publishers. He discusses how these AI tools are perceived by publishers and their potential impact on traffic. The conversation touches on Google's strategy regarding the Open Web and competition from LLM-based chatbots. Bannister also explores whether AI Overviews might incentivize publishers to license their data and examines the significance of human-generated content in an increasingly AI-driven digital landscape.
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Increased Clicks to Licensed Data Partners
- Eric Surfer suspects Google's claim of increased clicks might be true, but only for partner websites who provide licensed data.
- This tactic would give Google leverage over publishers.
Helpful Content Update and Data Feedback Loop
- Google's "helpful content update" benefited platforms like Reddit and Quora, which provide data for Google's AI.
- This created a cycle where increased traffic generates more content, improving Google's AI models.
Competition from LLM-based Search Engines
- Paul Bannister believes competition from LLM-based search engines like Perplexity is currently overstated.
- While a long-term threat, Perplexity's search volume is significantly smaller than Google's.