How to Stay Relevant in Today’s Music Business (And What To Avoid) | Bobby Owinski's Inner Circle Ep. 616

What does it really take to stay relevant in today’s music business when private equity is reshaping pro audio, viral success is far rarer than people think, and YouTube keeps gaining influence? 

In this solo episode of Bobby Owsinski’s Inner Circle Podcast, Bobby breaks down the latest music industry news and production trends, connecting the dots between business shifts, platform power, legacy gear, and loudness myths so artists, producers, mixers, and music creators can better understand where the industry is heading.

Bobby digs into Native Instruments filing for insolvency, what that could mean for users of Native Instruments, iZotope, Plugin Alliance, and Brainworx, and why private equity continues to create concern in pro audio. He also looks at AudioTonics acquiring more respected audio brands, the sale of Norman’s Rare Guitars, and why not every acquisition is bad news.

From there, Bobby tackles the reality of going viral in music, why slow growth often creates a stronger long-term catalog, and why YouTube may be the smartest platform for artists who want sustainable traction. He also explains why YouTube views no longer count toward Billboard in the same way, why that matters less for indie artists than many think, and why platform relevance is shifting right in front of us.

The episode also celebrates 75 years of the Fender Telecaster, with Bobby explaining why its design still matters today, before wrapping with a practical breakdown of LUFS, streaming loudness, and the new laws affecting video streamers. If you want a sharper view of the modern music business without hype, this episode delivers exactly that.

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Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

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