Acquired Stratechery (with Ben Thompson)
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Dec 6, 2022 
Ben Thompson, founder of Stratechery, shares insights celebrating a decade of his influential work at the crossroads of business and technology. He discusses pioneering subscription models that have shaped digital media, and the evolution of Stratechery into a broader content platform. Thompson elaborates on navigating audience engagement, balancing subscriber dynamics, and the transformative impact of tech on venture capital. Personal anecdotes add depth as he reflects on his journey and the cultural nuances that influence content creation.
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Stratechery's Origins
- Ben Thompson started Stratechery while at Microsoft, initially covering non-Microsoft topics.
- His Microsoft experience provided valuable insights into large company dynamics.
Apple University and Blogging Aspirations
- Thompson's time at Apple University provided insights into Apple's culture, but he felt it wasn't the right fit.
- He considered writing, inspired by bloggers like Ezra Klein and Matthew Yglesias.
Gruber's Surprise Endorsement
- Ben Thompson emailed John Gruber about Stratechery, receiving only a grammar correction initially.
- Gruber then unexpectedly wrote a glowing review, tripling Stratechery's Twitter followers.