Evernest Property Management Show Episode 167: The Secret to Ranking #1 as a Property Manager... (Almost Nobody Does This) | Kayleen vonSchondorf
Oct 27, 2025
Kayleen vonSchondorf, Director of Marketing at Evernest, shares her digital marketing expertise for property managers. She emphasizes the importance of defining specific landlord avatars for targeted marketing. Discover essential website elements that build trust with potential clients and learn about technical SEO tips to enhance visibility. Kayleen also discusses how to create content that addresses landlord pain points, leveraging AI-driven tools to showcase expertise and improve discoverability on platforms like Google.
AI Snips
Chapters
Transcript
Episode notes
Vet Agencies And Choose SEO-Friendly Platforms
- Vet your web agency by asking about keyword research, unique meta tags, and technical SEO work like schema.
- Prefer platforms with robust SEO capabilities (WordPress, Webflow) over SEO-limited builders.
Target Neighborhood-Level Search
- Create neighborhood-level pages (e.g., Alpharetta, Marietta) within your market to capture local searches.
- Research and write content for submarkets so LLMs and search engines link you to those specific areas.
Optimize Your Google Business Profile
- Claim and optimize your Google Business Profile with photos, hours, and reviews to capture local conversions.
- Actively request five-star reviews after positive experiences to boost visibility on Maps and search.