New Leads, More Customers, High Rankings: Optimizing Your Website

Looking to level up your home service business online? This episode covers it all: optimizing Google My Business and Facebook, choosing between DIY or professional website development, and effective lead capture tactics. Learn how to increase website traffic through engaging blog content and the benefits of online scheduling. It’s the perfect blend of practical advice and expert strategies for enhancing your digital presence and driving growth. Join host Adam Sylvester, and Phil Risher, owner of Phlash Consulting.

 

Introduction to the episode and guest [0:15]

Using platforms like Google My Business and Facebook versus your own website [1:59]

Building a website using basic platforms or hire a professional [3:42]

Professional website development for scaling businesses [6:07]

Optimizing Google My Business and Facebook pages [7:40]

3 website strategies for effective lead capturing [10:01]

The two-pronged approach to pricing pages and conversions [12:10]

Increase website traffic with blog content [14:04]

Gathering useful data with Jobber's reporting features [15:46]

Balancing website plugins with site speed [17:48]

Basic breakdown of onsite and offsite SEO [19:04]

Creating service area web pages for targeted SEO and local reach [20:37]

Hiring the right companies for your local business [22:18]

The positive impact of online scheduling and booking [24:27]

Adam’s takeaway tips: Include a chat widget, online booking and the ability to get a quote on your website, optimize your Google Business Profile, it’s where the majority of your leads will come from and build a page for each service area [25:50]