Into The Wild 188. How To Design Profitable and Scalable Offers That Get Your Clients Results with Kinsey Machos
Hey you wild women!
Today, we're joined by guest Kinsey Machos. Kinsey is a top business consultant and CEO of a globally ranked brand. She helps coaches, consultants, and service-based entrepreneurs maximize their visibility online to increase their influence, impact, and income.
Kinsey opens up about what led her down this path, from a childhood in which she felt "less than," to accessing her zone of genius and stepping into what lights her up. There are so many great marketing tips and deep gems of inspiration shared throughout this episode.
In this episode, you will learn about:
- How Kinsey and Renée originally (and instantly) connected.
- What Kinsey does and who she primarily works with.
- What being a "category queen" actually means.
- Why we need to give ourselves permission to change and evolve in business.
- How to know when it's time to go all-in with a new direction.
- The secret to creating an offer that is aligned with your purpose.
- Why visionaries don't let logic lead (and what they do let lead instead).
- Where women tend to get stuck in decision making and why.
- How your passion plays into profit and why you should love your offers.
- Ways you can provide a "test drive" experience and turn people into buyers.
- The people, process, and pathway of your higher-end services.
- Where to start in refining your marketing and offers if you're not quite sure.
- How being specific and nuanced brings you a higher quality audience.
What it means to be a wild woman:
- Taking the unconventional path and going all in on yourself, boldly.
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