Bookworm

21: The Personal MBA by Josh Kaufman

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Mar 8, 2017
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INSIGHT

MBA Alternative

  • Joe was advised to get an MBA but the cost never made sense.
  • "The Personal MBA" offers a practical alternative.
INSIGHT

MBA Costs vs. Benefits

  • Josh Kaufman argues the cost of an MBA often outweighs its benefits.
  • The business world changes too fast for traditional MBA programs.
ADVICE

Market Evaluation

  • Evaluate market ideas using ten criteria like urgency, market size, and pricing.
  • The more criteria your business meets, the better.
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