Apple just became the first US company to surpass $800 billion in market capitalization. Speculation quickly followed that Apple would soon become the first $1 trillion company, with a rumored $1,000 iPhone 8 coming at year’s end. The company’s share price has been on a tear since the beginning of the year, and sales of the iPhone 7 have been strong in part because of safety issues surrounding rival Samsung devices. Apple retains an enviable brand image and a devoted consumer base.
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