Coasting is comfortable — until it isn’t. After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore.
This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice. We discuss:
- How one idea at PIMCON became a movement
- The billboard and bus wrap strategy (with real numbers)
- Why branding for ego can still pay off in ROI
- How side projects like books and podcasts amplify reputation
- The long-term game behind “instant” success
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