Healthcare to receive the Mat Baxter treatment

14 July 2025

During the Covid pandemic, a serious accident left Naked Communications Australia co-founder Mat Baxter with serious injuries, forcing the agencyland leader into 12 weeks of recuperation — while trying to fill his role of chief executive officer at global consultancy Huge in New York.

But the tragedy became a cornerstone moment for Baxter, who now holds an equity stake in Tmrw, a disruptive healthcare start up that aims to revolutionise wellness via data and AI.

In this special interview edition of the Mumbrellacast, Mat Baxter reveals why and how he bought into Tmrw and cemented himself as its “disruptor in chief”.

Join Hal Crawford and Mat Baxter in this special episode of the Mumbrellacast.