#70 Brillo Beauty & Bump Day Spa: Leigh Campbell & Tegan Natoli On Navigating a Business With a Niche Target Market

I’ve got 2 exciting guests on the pod today, Leigh Campbell and Tegan Natoli - the duo behind Brillo Beauty, a self care solutions brand for modern motherhood.

Self-funded and organically launched, Brillo Beauty made $200k in revenue in the first 3 months alone. They follow a direct-to-consumer business model with a small collection of hand-selected exclusive stockists. 

Prior to starting up Brillo Beauty - these incredible ladies have very formidable careers. 

Leigh has worked in the beauty industry for over 20 years. She was the beauty director of Cosmo magazine, executive editor for Mamamia and now hosts number one beauty podcast, You Beauty. 

Tegan co-founded Bump Day Spa, Australia’s premium pampering destination catering specifically to pregnant & postpartum women, with spas in 3 locations and more on the way.

We chatted about growing a business with such a niche target market, the journey that brought them here together, all about their direct to consumer business model and the marketing strategies that’s been working them.

We honestly had such a fun chat and I know you’ll be able to hear how electric the energy in the room was! 

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