We've been reading This Is Marketing by Seth Godin—timeless truths about marketing and how to share your creative work in a way that’s genuine and intentional and builds trust. Contrary to popular marketing gimmicks, Godin re-frames marketing as an act of generosity based on empathy, the power of connection, and the change we all seek. Here are my 5 big takeaways.
Resource list:
- Buy this book on Amazon
- Buy this book on Bookshop (support independent bookstores 🙌)
What to read next:
📚 See what's on our bookshelf: curated reading recommendations for musicians, teachers, and entrepreneurs
Let's be friends:
📱 Find me on Instagram: @ashleydanyew
✉️ Email me: hello@musicianandcompany.com
Whenever you're ready, here are 3 ways we can work together:
- Music Business Templates - tools to help you manage the business side of your music career, starting at $37.
- The Musicpreneur Model - a self-paced course to help you build and manage a diversified portfolio career in music.
- 1:1 Consulting - in-depth strategy sessions, résumé & CV writing reviews, and brand design.
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