Media CTO spending and AI priorities for 2026 revealed in DPP Media CTO Survey

Budgets are tight, OpEx is rising, and everyone is talking about AI — but what will Media CTOs actually be prioritising in 2026? In this episode of the DPP podcast, Edward Qualtrough is joined by Cognizant's Peter Elvidge, Channel 4 Technology & Distribution Director Grace Boswood, and Anshul Kapoor from Google Cloud to unpack the insights from the DPP Media CTO Survey 2025 including the real impact of the shift from CapEx to OpEx; why data architecture and automation now dominate tech roadmaps; where AI is being welcomed and where it's being resisted by creative teams; and why change management and cross‑business engagement remain the biggest CTO leadership headaches.

Show Notes

DPP Editorial Director Edward Qualtrough speaks with:

Peter Elvidge, Cognizant — Director for Media & Entertainment
Grace Boswood, Channel 4 — Director of Technology & Distribution
Anshul Kapoor, Google Cloud — Head of Media Solutions

The DPP Media CTO Survey 2025 is available to download here.