Listen to this if you want to learn some tips on mastering perceptions from luxury brand marketing.
Luxury brands are those where the product is worth FAR more to clients than what it costs to make it. I hope that is also how you see yourself: your contribution is worth FAR more than mere years of service + education + skills. Am I right?
First, let's review luxury brand basics. Brand equity is defined as the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Luxury brands master perceptions. Perceptions drive prices. For more see www.mixonian.com
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