The Geek In Review

The Models Are the Product: Gabe Pereyra on Building an AI Associate and Matter-Centric Workflows

Sep 22, 2025
Gabe Pereyra, President and co-founder of Harvey, shares his journey from DeepMind to revolutionizing legal workflows with AI. They dive into why language models suit lawyers' text-heavy tasks and how an ‘AI associate’ enhances productivity. Gabe discusses partnering with major law firms like Allen & Overy to minimize risks and maximize learning. He emphasizes the importance of integrating tools like Outlook and Word, and how firms can turn their expertise into valuable AI products.
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INSIGHT

Broad Assistant Over Narrow Tools

  • Harvey chose a broad assistant approach because models performed across many legal tasks.
  • Dialog became the primary control surface since lawyers live in text and email.
ADVICE

Partner Upstream With Large Firms

  • Start with large, experienced customers who provide layered review to catch model errors and accelerate learning.
  • Build security, dedicated capacity, and integrations to firm systems before scaling broadly.
INSIGHT

Surface Area Drives Daily Use

  • Adoption rises as Harvey adds more product surfaces like Outlook, Word, and workflows.
  • Users hitting four product surfaces show ~70% daily active usage, indicating surface-area-driven engagement.
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