Real Estate Team OS 2024 Wins and 2025 Game Plans [Part 1] | Ep 049
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Dec 23, 2024 Cory Martin, Broker/Owner of Martin Group, shares insights on scaling teams and prioritizing video over AI for communication. Lawrence Pritchett, Managing Broker at MODUS Real Estate, discusses the balance between production and development opportunities for agents. Meg Schaefer, Founder of Pixel Mentor, highlights using CRM Action Plans to boost marketing efficiency. Scott McAnany emphasizes structured training for agent success. Together, they offer intriguing frameworks and strategies for 2024 and beyond, focusing on collaboration and leveraging technology.
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Humanize Lead Follow-Up
- Prioritize human interaction, especially video, in lead follow-up.
- AI texting can be less effective than personalized video messages.
Lawrence's Pivot to Development
- Lawrence Pritchett transitioned from traditional real estate sales to explore development.
- He felt limited in serving investor clients and sought to diversify his skills.
Gatekeeping of Development
- Real estate development is often "gatekept" from agents.
- Agents are typically involved at the beginning and end, but not during the development process itself.