The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky
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Oct 3, 2025 Ketty Slonimsky, Chief Growth Officer at Palta, shares her wealth of knowledge about scaling consumer apps. She discusses the importance of building defensibility early through data loops and shares insights on optimizing user onboarding to ensure growth. Ketty challenges traditional LTV/CAC models and emphasizes leveraging influencer marketing while maintaining a focus on building organic growth through community engagement. Additionally, she details the balance between centralized and embedded growth teams, highlighting the need for a hands-on, experimental approach to hiring and strategy.
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Estimate LTV Early And Reassess Channels
- Use early cohorts to estimate LTV but expect variability when adding new channels like TikTok.
- Re-evaluate channel mix quickly if a channel materially lowers cohort quality and LTV.
Win By Creative Volume And Velocity
- Launch massive creative volume, especially on TikTok, to discover winning hooks and permutations.
- Use a creative factory mixing in-house, creators, and AI to scale hundreds-to-thousands of ad variants.
AI Multiplies Creatives, Not Replaces Fit
- AI amplifies creative production but the core value remains diversity and audience fit.
- Native AI and prompt-savvy hires will transform growth teams and creative pipelines.