Networking and Marketing Made Simple LinkedIn Adds Video Covers for Articles and Newsletters
LinkedIn Just Unlocked a Game-Changing Upgrade for Your Articles & Newsletters
LinkedIn now allows video clips to be used as header visuals for both articles and newsletters.
These short, auto-playing videos appear in the feed and display as video thumbnails in email alerts, perfect for boosting engagement.
Why this matters:
Stop scrollers in their tracks:
- LinkedIn reports that video posts are shared 20× more often and drive 1.4× more engagement than text or static images.
Plus, views are up 36% year-over-year.
Enhance your newsletter strategy:
- A compelling video header not only grabs attention, but it also increases clicks and subscriptions by previewing your message.
One-size-fits-all content:
- Use the same 30-second clip in feed and email, extra tools required. LinkedIn recommends a 16:9 horizontal format for optimal results.
Whether you're building a newsletter, launching articles, or promoting your next training, get ready because this new feature will help you to stand out in the feed.
Don't forget to register for our free "Clients on Command - Your LinkedIn Content Strategy" Workshop from July 28th - 30th here: