the brAIn - real AI intelligence for media & entertainment Series Debut: CES AI Media Masterclass: The Latest Content Licensing/Pricing, Copyright/Fair Use (Expert Panel)
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Jan 20, 2026 Dave Davis, Chief Content Officer at Protege, who licenses audiovisual content to AI companies. Rebecca Grossman-Cohen, strategic partnerships lead at The New York Times, focused on commercial AI licensing. BT, Grammy-nominated electronic artist and developer working in generative music. They discuss copyright and fair use shifts, recent high‑value licensing deals and pricing models, how publishers and creators approach payments and rights, and risks from recursive training.
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Publishers Demand Paid, Scoped AI Use
- The New York Times insists any use of its content by AI should be paid and governed across training, RAG, and outputs.
- Rebecca Grossman-Cohen says deals must protect value, truth, and prevent substitution that undercuts publishers.
Fair Use Is Not A Free Pass
- Fair use is a limited exception, not a free pass to copy creators' work without consequence.
- Jason Henderson frames copyright as a government monopoly to incentivize creation and commerce.
Protege's Rapid Licensing Growth
- Protege scaled from zero to eight-figure media revenue in one year by licensing creators' audiovisual catalogs to AI firms.
- Dave Davis says they price many training deals at roughly $1–$2 per minute and curate higher-priced fine-tuning sets.