The Email Marketing Show

This ONE Psychological Trigger Gets Clients to Chase You

6 snips
Feb 25, 2026
They explain a persuasion trick inspired by Benjamin Franklin that flips the sales chase. Short non-sales calls and favor requests are shown as a way to make prospects seek you out. Practical steps cover who to ask, exact email wording, and how to end calls to boost enrollments.
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INSIGHT

Doing A Favor Makes People Like You More

  • Asking someone to do you a small favor makes them like you more and creates the dynamic where they chase you.
  • Benjamin Franklin borrowed a rival's book then returned it with a thank-you note and turned an enemy into a friend.
ANECDOTE

Accidental Campaign That Closed 75 Percent

  • Kennedy accidentally ran this favor-based campaign and initially achieved 100% conversion, later averaging about 75% without asking for the sale.
  • The sequence: targeted email, yes reply, booked call, honest objections, thank you email with link, people enrolled.
ADVICE

Ask Engaged Nonbuyers For A 20 Minute Favor Call

  • Find engaged people who clicked your sales page but didn't buy and ask them for a short 20-minute favor call.
  • Email them asking explicitly for help (not a sales call) and only send a calendar link after they reply yes.
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