Ep. 118 - The Editing Shift

In this episode, Reed sits down with Matty Fisher, Co-Founder & Co-CEO of Pixlmob, to break down the current state of real estate media editing and where it’s heading next. As the founder of an editing marketplace, Matty has a unique view across hundreds of media companies, giving insight into trends most photographers don’t see. We talk about outsourcing, turnaround expectations, and how editing has shifted from a competitive advantage to a baseline requirement. The conversation also dives into how AI and automation are starting to influence editing workflows and what that means for quality, speed, and pricing. If you’re trying to scale your media business or stay ahead of where the industry is going, this episode gives a clear look at what’s changing behind the scenes.

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The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and use the coupon code 50UP to get 50% off your first monthly subscription.

Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide.

Another sponsor is HDPhotoHub, the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!