Website Optimization Tips with Justin Christianson Co-Founder of Conversion Fanatics

Aug 2, 2018

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Today we have Justin Christianson, he went from bull rider and electrician to eventually co-founding Conversion Fanatics which helps companies double customer sales and profits with A B testing...not in all cases of course..they are a full-service conversion rate optimization company and have worked with companies like Hertz, Paypal, Investors.com, BlueJeans.com and MORE!

Here's a glimpse of what you'll learn:

[1:20] Jeremy introduces his guest, Justin Christianson.
[3:00] Justin talks about the issue of cart abandonment.
[11:00] What was Justin's start in direct marketing like?
[17:00] Maximizing the initial purchase.
[23:45] Software applications that Justin recommends.
[27:00] What works best when it comes to guarantees?
[31:00] Why optimizing product pages can boost sales.
[40:00] Justin talks about how he's built his website to maximize conversions.
[47:00] Who uses Conversion Fanatics?
[51:00] How Justin and his team help their clients.
[54:00] Testing for clients that have failed.
[58:00] Justin's favorite case studies.
[1:02:00] One of the lowest moments in business for Justin.
[1:05:15] What it takes to get "Unstuck."
[1:08:30] A huge milestone in business.
[1:10:30] Justin talks about bull riding.

In this episode…

What can you learn from a website optimization expert? How can your business improve and grow by implementing these time-tested lessons and insights? On this episode of Inspired Insider, you'll hear from web expert and entrepreneur, Justin Christianson. In his conversation with Jeremy, Justin talks about his background in direct marketing, software that he's found helpful, what it takes to optimize a website for the best conversations, how to get unstuck in life and business, and so much more! Don't miss a minute of this helpful and engaging episode!

How has your past business experience helped you in your current role? Are you able to carry some of those lessons into your current work? For Justin Christianson, it was his previous career in direct marketing that helped him cultivate a keen eye for what it takes to get a customer to follow through the sales process. Learning from the likes of Gary Halbert, John Carlton, and others, Justin has been able to hone his approach and that of his business, Conversion Fanatics. What can you learn from Justin's journey?

Is it really worth it to offer your customers any type of guarantee? Does the payoff of assuring your customers of a risk-free purchase really outweigh the few who will abuse the policy? According to Justin Christianson, the answer is yes! When you are able to put your customer's natural aversion to risk in the back of their mind, it's a win! If you are wary of offering a long-term guarantee, consider even a short-term guarantee. Think of the things that put your mind at ease as a customer and do what you can to implement those same practices.

Are you leaving money on the table? Seriously? Have you done everything you can to optimize your website so customers have an easy to use experience? When was the last time you took a critical eye to your sales process? Conversion Fanatics exists to help business leaders like you get the most out of your efforts online. Justin Christianson and his team have worked hard to develop tools and methods that create an environment that benefits both buyers and sellers. How can you take Conversion Fanatics' approach as inspiration to better your business?

As a business leader, you know that it's not always easy to find the resources you need to succeed. What led you to the resources you use on a regular basis? What are you doing to give back and invest in the next generation of leaders in your industry? If you want a great place to go for resources to help you when it comes to building a successful ecommerce business, you've got to check out Conversion Fanatics. Make sure to check out the resources section at the end of this post for software and tools that Justin Christianson has used!

Resources Mentioned on this episode

Sponsor for this episode

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