Dental Leaders Podcast #18 - An Unlikely Match: Football & Dentistry with Sia Mirfendereski
What would you do when your professional capacity as a dentist is being questioned?
What if you are accused of doing something unethical against a patient? That is one thing that would shake you to the core.
But this man’s response was of holding his ground and letting the truth unfold on its own and proved the accuser of maliciously inventing stories against him.
This guest for today indeed went through this, but all's well that ends well.
Sia Mirfendereski qualified from the Royal London Hospital in 1991 and received his Masters at the Royal London Hospital in Gerodontology in 1995 and is currently working as a principal at Wimpole Dental Office and Dulwich Dental Office. He has formerly held the position of Honorary Associate Clinical Professor at The University of Warwick and Honorary Clinical Teaching Fellow in Education and Development at the same institute. A strong advocate for preventative care and fundamental adherence to Duty of Care, he involved his students in all aspects about ultimate patient satisfaction. His professional interests and expertise focus on Prosthodontics (registered with the GDC - Specialist in Prosthodontics) as well as Minor Oral Surgery and former contract holder in oral surgery.
Sia also does dental consultancy for Chelsea Football Club, and he is the chairman of the British Dental Bleaching Society. He has lectured extensively regarding dental bleaching in the UK and internationally.
So much to learn on this episode as he relates his dental journey from the time he was at school to the time he owned practice, and have done consultancy.
How he handles the struggles and triumphs is something that you can apply in your own life.
He’s been through tough times in his practice. Sia overcomes his adversities. There are pure nuggets of wisdom with which you can pick up.
Enjoy!
As I always do, I sit back and I don't react with an email or pick up the phone and start ranting and raving. I've learned that through managing a High Street practice, digest the information because the first thing that will come out of your mouth is usually the wrong thing. - Dr. Sia Merfendereski
What you will discover from this episode:
04:52 What made Eddie Lynch a big factor of influence on his dental career
08:02 When did he decide to own a dental practice
12:54 Sia’s marketing strategy that kickstart the growth of his business
14:42 The reason why he sell his dental practice
16:15 Sports and Dentistry; how he made these two worked together
29:18 The best and worst thing about working in Wimpole street
36:13 Sia’s person-centered care approach in his NHS practice
40:35 How to recruit and hire top quality staff
41:56 Why he considers himself a “Google boss”
46:50 What could he have done differently early on in his career
48:15 How he handle the personal attack held against him
Connect With Sia Mirfenereski
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