The Insighter's Club Podcast How to Make Insights Go Viral with Candice Walton, Insights Leader at Lloyd’s Banking Group
Oct 30, 2025
Candice Walton, Insights Leader at Lloyd’s Banking Group, brings over ten years of experience in turning data into impactful narratives. She dives into transforming insights from static reports to reusable assets and shares her innovative approach of an Insight Newsroom for crafting engaging headlines. Candice emphasizes the power of simplicity in communication, suggesting insights be presented as if explaining to a ten-year-old. She also highlights the importance of storytelling and measuring engagement to ensure insights don’t just fade into email inboxes.
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A Career Path By Chance
- Candice landed in insight by chance after starting as a personal assistant at Lloyds and fell in love with the work.
- Her path shows non‑traditional backgrounds can lead to impactful insight careers.
Track An Engagement Funnel For Insight
- Measure engagement across formats: readership, dwell, comments and actions to track insight performance.
- Use webinars, newsletters and analytics to capture tangible engagement metrics.
The Value Of Insights That Stop Decisions
- Insights that prevent a decision are valuable but hard to measure, and teams often overlook them.
- Capturing 'stopped actions' requires new tracking and qualitative follow‑up methods.