This episode features Mark Josephson, a Co-Founder and CEO of Castiron, an e-commerce company that caters to kitchen-based entrepreneurs. Mark brings to the table an impressive track record of successfully building and growing software and tech companies. Mark came to Castiron from Bitly, where he was CEO from 2013 to 2020. Prior to Bitly, Mark held various positions at AOL’s Patch, Outside.in., and About.com.

In this episode, Mark discusses using storytelling techniques in demand gen marketing, how to engage with harder-to-reach audiences, and shares advice to CEOs and Founders figuring out their Demand Gen strategy. The interview wraps up Mark’s insights on investing in digital infrastructure with scaling in mind.

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“Wouldn't it be great if we were obsessed with solving problems for our customers, instead of just trying to sell them something? Wouldn't it be great if our success was aligned with the success of our customers? … That means freemium, that means SAS, that means consumption-based pricing. A lot of truisms about great businesses have roots in the kind of relationship you want to have with your customers and that, to me, is all marketing.” - Mark Josesphson

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Episode Timestamps:

*(0:30) - Mark’s vision for Castiron

*(3:03) - How Mark views the role of CMO and Demand Gen as CEO

*(5:00) - Segment: Trust Tree

*(7:51) - Getting in front of harder to reach audiences

*(10:38) - Segment: The Playbook

*(12:56) - Biggest surprises Mark’s encounter in marketing

*(17:42) - Segment: The Dust-Up

*(23:56) - Mark’s favorite campaigns

*(29:57) - How Mark views his website

*(33:04) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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