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Podcasts and vlogs are two avenues of content marketing that I highly recommend. Savvy influencers leverage podcasting by being guests on other people’s shows OR by hosting their own.
On your podcast, you can sell your book and/or integrated products and services directly or indirectly. You can even get paid by sponsors who want to advertise on your podcast.
Many influencers have their own vlog. Their videos focus on creating value, not visibility. They distribute these videos on multiple channels including Facebook and YouTube. These episodes are based on portions of their book. Their highlighted content leads to sales for books and/or the other relevant products and services mentioned in this e-book.
Find out more about content marketing around your book here and tune in as we move through all 18 streams of income for authors.
You can join us live or watch the replays at
https://karyoberbrunner.com/18book
Igniting Souls Podcast with Kary Oberbrunner