The Business of Family

wine, wisdom and working together

14 snips
Apr 29, 2025
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ANECDOTE

Brothers' Winery Origin Story

  • Greg and Yannick grew up on a family vineyard and took different educational paths before deciding to build their own winery in Niagara.
  • They leveraged their combined passion and knowledge to establish Between the Lines Winery, embracing the local advantages of tourism and location.
INSIGHT

Winemaking's Multifaceted Nature

  • Winemaking combines farming, manufacturing, and entertainment, requiring versatile skills.
  • The winery's rewarding aspect comes from direct customer interaction and witnessing enjoyment first-hand.
INSIGHT

Community Collaboration is Key

  • The wine industry relies heavily on a supportive community where wineries help each other with specialized equipment.
  • Sharing canning equipment allowed Between the Lines to assist many other wineries, fostering collaboration and growth.
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