The Game with Alex Hormozi 23. Continuity Offer. Discount + One Time Fee. | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover the art of monetization with innovative pricing strategies! Learn about the 'discount plus one-time fee' model that can boost customer investment and retention. Hear a captivating story from the gym featuring a unique sales pitch that highlights how upfront fees can reduce churn. Alex shares practical examples of pricing structures to maximize revenue and customize offers. Finally, he outlines essential steps to create your own one-time fee that reaps long-term benefits for your business.
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Unsolicited Offer At The Gym
- In Spring 2015 Alex Hormozi was approached by a trainer offering to bring a self-sufficient sales team to his gym at no cost.
- He declined the unvetted team but kept the idea of combining a discount with a one-time fee.
Discount Plus One-Time Fee Works
- The discount-plus-fee model attracts attention with a large upfront discount while capturing acquisition costs through made-up fees.
- This structure separates perceived price from actual monetization and eases advertising targeting using discounts instead of freebies.
Separate Discount From Setup Fee
- Present the product as discounted for the first term and then separately charge a setup or enrollment fee.
- Explain the separation: customers pay a low first-month price but still pay the one-time fee to monetize acquisition upfront.