New Media $100M Course Seller: Info Products Are Dead Forever (Here’s What’s NEXT)
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May 13, 2026 
Ryan Deiss, founder and serial entrepreneur in digital marketing and education, explains why he shut an eight-figure course business after an 80% sales drop. He argues AI is outcompeting courses and shows alternative monetization: build owned media, sell AI trained on your IP, productize services, and scale revenue with events, sponsorships, and licensing.
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Sell End Results Through Productized Services
- Try pivoting high-value course offerings into productized services that deliver the promised result using AI-enabled systems.
- Scalable.co and The Scalable Company now deliver 12–16 week AI-enabled implementations instead of selling standalone courses.
Stop Selling Courses Alone
- Avoid positioning as a 'course business' and move toward community, in-person experiences, or AI-enabled memberships if your content can be replicated by AI.
- Ryan warns courses alone won't return to 2022 levels and suggests in-person or AI-specialized products.
How TNC Grew Into An Eight Figure Event
- Traffic and Conversion Summit (TNC) grew from a small event in 2008 into an eight-figure business and was sold after year nine.
- TNC reached about 10,000 paid attendees at peak and created a surrounding ecosystem of thousands more.