Product Chats Podcast How to Build Effective B2B Influencer Partnerships
Oct 27, 2023
31:53
“I don't care if you have the best creative in the world. I don't care if you have the best concepts in the world, but if you're reaching out screaming at the top of your lungs to the wrong audience, you’re not going to get any results” - Sarah Saffari
In this episode of Pragmatic Product Chat, host Rebecca Kalogeris interviews Sarah Saffari, Founder of InfluencerNexus, about best practices for influencer marketing. Sarah provides valuable insights from both sides of influencer partnerships.
They discuss:
- How influencer marketing is “word-of-mouth at scale” due to loyal niche audiences
- Vetting influencers carefully to avoid fraud and ensure an authentic audience
- Developing genuine relationships and allowing creative freedom for best results
- Measuring influencer impact through trackable links and other metrics
- Case studies of successful influencer campaigns and partnerships
- Why micro-influencers can sometimes outperform celebrity influencers
- Gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.