
After Bedtime with Big Little Feelings Women Aren’t Small Men. 6 Daily-Life Health Shifts to Start Making Today
Feb 25, 2026
Victoria Thain Gioia, co-founder and CEO of Perelel, built a doctor-backed women’s health brand after a pregnancy-related diagnosis revealed gaps in maternal care. She discusses stage-specific nutrition, why women need different support than men, the role of protein, fiber and muscle health, simple daily shifts to feel better, and how to make supplements easy and usable.
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Founding Parallel After A Personal Birth Diagnosis
- Victoria started Parallel after her daughter Imogen was born with a cleft, which prompted deep research into prenatal nutrition gaps.
- She discovered prenatal labeling is unregulated and many women unknowingly miss critical nutrients despite doing “everything right.”
Launched A Startup Pregnant During COVID
- Victoria and her co-founder launched Parallel during COVID while both pregnant and with young children, forcing rapid adaptation.
- They leveraged being home during lockdown to build the company despite canceled fundraising and chaotic timing.
Choose Quickly And Iterate Instead Of Overthinking
- Make decisions quickly and iterate instead of overthinking details you can't control.
- Victoria applies the same 'good enough' rule from parenting to startup choices: pick a option, learn, and move on.
