LinkedIn Creator Economy w/ Vin Matano

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?

In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B.

Chapters:

0:00 - Intro 

1:49 - What is B2B influencer marketing? 

9:02 - Creating content on LinkedIn 

12:34 - LinkedIn creator economy 

15:21 - B2B influencer campaigns that are crushing 

18:28 - UGC in B2B 

22:16 - Weirdest LinkedIn follower 

23:37 - Bad example of influencer marketing 

24:56 - Starting an influencer marketing campaign 

25:54 - Fashion convo 

29:27 - Influencers at B2B events 

36:28 - Best B2B Events 

39:52 - Studying B2C space 

42:13 - What type of content are you excited about creating? 

47:12 - How Vin got into creating content 

51:23 - Outro 

To learn more about leveling up your B2B content visit us at: eventshark.io 

#Linkedin #B2B #B2BMarketing