The Startup Ideas Podcast Making an Entire Year's Revenue on Black Friday WEEK
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Oct 10, 2025 
Jonathan Courtney, Co-founder and CEO of AJ&Smart, shares insights on maximizing revenue during Black Friday week. He reveals how this period can account for a year's profits, emphasizing diverse sales strategies like discounts, bundles, and premium offers. Learn how brands like Apple maintain their prestige while participating in sales. Jonathan discusses gamifying promo codes and the potential for creating a Black Friday agency to meet increasing demand. Tips on live streaming and unique customer experiences round out the conversation.
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One Campaign Can Offset A Bad Year
- Nail one big campaign and you can recover from poor performance elsewhere in the year.
- Black Friday and summer sales can offset strategic mistakes across other quarters.
Gift Cards Preserve Prestige
- Premium brands avoid direct discounts by offering store credit or gift cards.
- Gift vouchers preserve brand prestige while effectively delivering a discount that keeps spend within the company.
Micro Store Credit Drives Urgency
- Greg shared an email showing $17.63 in store credit that was about to expire.
- That micro-credit created urgency and nudged him to convert during the sale.
