Igniting Souls Podcast with Kary Oberbrunner S1 Ep863: Unhackable Show With Amber Vilhauer - How To Use Your Book Launch To Build Your Business
Sep 17, 2020
Amber Vilhauer, a book launch and marketing director who builds relationship-driven, high-touch launch strategies. She talks about rethinking launches as business-building tools. She explains personalized influencer experiences, timing and unboxing tactics, charitable triggers for impact, VIP launch perks, and why small engaged platforms beat large follower counts.
AI Snips
Chapters
Books
Transcript
Episode notes
Prioritize Relationships Over Tactics
- Do prioritize relationships over tactics when launching a book.
- Amber Vilhauer spends her time calling and personally nurturing influencers to convert support into sales and lasting partnerships.
Use Your Launch To Build A Marketing Engine
- A book launch is an opportunity to build your business, not just sell copies.
- Amber recommends polishing platform, training VAs, and creating a marketing operation so exposure converts to email list growth and sales.
Private Influencer Page That Energized Mike's Network
- Amber created a private influencer page for Mike Michalowicz that showcased his personality and influencers' photos.
- The page included Mike videos, influencer photos and social proof which excited partners and boosted participation.
