TMT:78 Liz Goodwin On The Secrets Of Modern Music Marketing

Feb 16, 2026

01:03:13

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Welcome to The Money Trench! This week, Mark is joined by Liz Goodwin, a music industry marketing and strategy expert whose career spans the likes of Polydor, Glassnote and most recently Atlantic Records.

Liz shares her journey from early label experience through to marketing leadership, including her time working across international campaigns for major artists and helping build the foundations for many artists we know today.

The pair also discuss how marketing is changing in the music industry, the impact of social media such as TikTok, and Liz’s time working with Ed Sheeran and Lana Del Rey.

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