Nonprofit Lowdown #383- Equanimity is a Fundraising Strategy
I’ve been thinking a lot about this lately: before you even say a word, your donor can feel you. Your energy—your calm, your stress, your urgency—it all shows up in the conversation.
In this episode, I’m making the case that equanimity isn’t just a nice-to-have… it’s a real fundraising strategy. Because when you’re anxious or rushing to “get it right,” donors feel that—and they pull back. But when you show up grounded and curious? Everything shifts.
Especially right now, when the world feels loud and uncertain, your donors don’t need more urgency. They need someone steady. Someone who’s actually there to understand them—not just make an ask.
A few things I’m practicing:
Preparing to listen, not perform
Taking a quick pause to check my own state before calls
Trusting my system so I’m not operating from panic
If there’s one thing I want you to take away, it’s this: your presence is your pitch.
Show up calm. Stay curious. That’s the work.
Important Links:
Book a Call: https://connect.rheawong.com/
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/