Everything Electric Podcast Britain's Longbow - Is This The Roadster We've Really Been Waiting For?
Sep 29, 2025
Daniel Davey, joint CEO of Longbow Motors and ex-Tesla executive, discusses the future of British electric sports cars. He explores how Longbow's lightweight designs aim to change perceptions of sports cars with zero emissions. The conversation covers why EVs excel in this realm, the unique manufacturing strategies the company employs, and the importance of their experienced advisory board. With a focus on stylish design and a commitment to customer experience, Davey shares ambitious plans for growth within a thriving UK automotive heritage.
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Cap Reservations To Preserve Customer Focus
- Limit reservations deliberately to maintain close customer relationships rather than chasing high numbers.
- Focus on quality engagement with early buyers over vanity reservation counts.
Early EV Sales Required Evangelism
- Early Tesla days required inventing sales and charging education for customers unfamiliar with EVs.
- Daniel recalls selling a £120,000 Roadster when public charging infrastructure and brand recognition were near-zero.
Advisors Add Complementary Expertise
- Longbow assembled a high-calibre advisory board from McLaren, Lotus, Alpine and Aston to fill expertise gaps.
- Advisors chose Longbow after private diligence and aligned on different, complementary areas of guidance.