ClickFunnels Radio

The One Comma Club Challenge: Day 2 of 5 - Turning Belief Into Ability

Jan 28, 2026
Russell Brunson, entrepreneur and founder of ClickFunnels who created the One Comma Club concept, frames a hands-on challenge to turn belief into doing. He tells funnel-hacking stories and outlines the real opportunity in building funnels for others. Catherine Jones leads a workshop, teaching the SWIPES design system and a step-by-step build to recreate high-converting funnels.
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ADVICE

Sell Funnel Design As An Entry Service

  • When you're new, model step-by-step rather than inventing; replicate layouts, price points, and flow then personalize.
  • Selling funnel design services is a viable first business because the skill is in demand and easy to offer.
ADVICE

Sketch Funnels Before Building

  • Sketch a funnel blueprint (sections/pages and order flow) on a napkin before building; keep plans simple.
  • Use that sketch as your business plan and then implement it quickly in ClickFunnels.
ADVICE

Model Ethically, Not By Copying

  • When copying a funnel, model structure, price points and layout but rewrite your own words and use original assets.
  • Buy competitor products to uncover back-end upsells and the true funnel sequence before modeling it.
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