Ep. 2570 Promoting wine - achieving success in a hostile environment | wine2wine Vinitaly Business Forum

Jan 3, 2026

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Welcome to episode 2570 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Promoting wine - achieving success in a hostile environment.

Speaker: Karen MacNeil

The cumulative difficulties that the wine industry now faces are well known. They include negative and biased reporting about alcohol, generational down shifts, competition from cannabis and cannabis-infused beverages, the flattening of food and drink consumption by GLP-1 drugs, the proliferation of Ready to Drink cocktails, disruptions in distribution channels, the continued threat and impact of tariffs, and more. Yet despite these gale-force headwinds, a small team of professionals have launched one of the most successful pro-wine movements in recent history. Karen MacNeil, author of The Wine Bible and co-founder of the campaigns Come Over October and Share & Pair Sundays, leads this session, providing a behind-the-scenes look at the campaigns and their successes.

The Italian Wine Podcast is proud to be a media partner of wine2wine Vinitaly Business Forum and is pleased to present this series of conversations from Vinitaly.USA in Chicago. wine2wine Vinitaly Business Forum is an international wine business event, held annually since 2014. This year the Forum was held alongside Vinitaly.USA in Chicago, taking it outside of Verona for the first time.

Full details about this and all other wine2wine Vinitaly Business Forum sessions available online at: https://www.vinitaly.com/en/forum/wine2wine-vinitaly-business-forum/programme/.

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