The Agency Growth Podcast Growing With and Apart From Clients | Episode 181
**Cold Open (Ninja Forms bugs, swag, and the great email fiasco)**
**Skip the Cold Open at 14:13**
This week, we dive into something every agency owner eventually faces: what happens when you and your clients grow, but not always in the same direction.
We break down the difference between growing with clients versus growing apart, how productization sharpens those shifts, and why "but I’ve been with you for years" cannot be a free pass.
If you have ever felt guilty about enforcing new rules, nervous about client pushback, or unsure when to adapt versus when to hold the line, this one will resonate.
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