Neville Medhora Talks Copywriting Matt Gray Interview: Building personal brands, communities, and media-first startups
60 snips
May 14, 2025 
Matt Gray, an entrepreneur known for his online advice and founder of Founder OS, shares his journey from establishing the largest coding school in Canada to building Herb.com into a 14 million strong community. He discusses the nuances of creating personal brands and the pivotal role of in-person connections. Matt also tackles content creation challenges, highlighting the balance between personal input and team collaboration. Furthermore, he emphasizes leveraging AI tools to enhance productivity and the essential dynamics of community engagement in personal growth.
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Audience Before Product
- Build an audience first, then funnel them into a newsletter before launching products.
- Owning email lists mitigates platform risk and strengthens customer relationship.
Keep Newsletters Short
- Send short, direct emails linking to content to increase click-through rates.
- Use midweek quick emails to drive audience engagement without demanding heavy reading.
Embrace Newsletters Early
- Collect emails early and send weekly newsletters developing either curated or storytelling formats.
- Use newsletters as a modern blog alternative to build deep audience connections.