Jay and Seth analyze a lesson from March Madness: we don't just root for teams; we root for human stories. Jay shares how his firm uses authentic, asynchronous video—like a veteran lawyer’s journey—to build immediate trust with clients. Seth reveals his own social media "mistakes," the power of a "husband and wife" law firm's social strategy, and why the public can smell "fake" marketing from a mile away. Is your marketing too "look at us" and not enough "look at who we are"? Listen now to learn how to connect before you convert.
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