Charlotte Voisey on Evolving Tales of the Cocktail and Leading the Culture Shift

In this episode, Shawn Soole chats with Charlotte Voisey, newly appointed Executive Director of the Tales of the Cocktail Foundation. For nearly two decades before this role, Charlotte shaped the industry as the global head of ambassadors at William Grant & Sons. Now, she’s steering the future of the global cocktail community-here’s how.

What You’ll Learn

• Charlotte’s journey: from bartender across London, Barcelona, Buenos Aires, and New York to industry leader and educator

• How she helped craft the legendary experiences at Tales of the Cocktail-and the hands-on parties, seminars, and cultural moments that made the event iconic

• What’s next for Tales in 2025 under her leadership: the theme “Evolve,” expanded seminar tracks from education to wellness and business, and a renewed focus on preparation for the industry’s future

• Balancing the legacy of the global gathering with innovation, inclusivity, and the energy of newcomers-Tales continues evolving while honoring its roots

• What attendees-both returning and first-timers-can expect, and how Charlotte is helping tailor the experience for diverse generations and needs

Timestamp Highlights (Estimated)

00:02:30 – Charlotte’s global journey from bartender to global brand ambassador to festival leader

00:15:00 – Tales’ party legacy and the storytelling that made it legendary

00:30:00 – Shifting from ambassador to Executive Director-what this role means for the industry

00:42:00 – "Evolve" in 2025: new seminar tracks, future-forward programming, and inclusion strategies

00:58:00+ – How Charlotte is bridging generations and shaping a forward-looking Tales experience

🎯 Who It’s For

Bar leaders, event organizers, educators, and anyone invested in the culture, community, and evolution of hospitality-this episode shows how leadership and vision drive progress.

✅ If You Loved This Episode

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